Email Draft Training

Meeting summary

Quick recap
Anu and Shanniese discussed updates to their business operations, including the creation of a handbook, website updates, and email marketing strategies. They also planned for upcoming events, discussed the process of showcasing products in their emails, and considered the possibility of Shanniese getting a new phone for work purposes. Lastly, they worked on organizing Anu's portfolio on Wix and created an email campaign for their business.
Next steps
Update the website with new jewelry listings

Schedule a training call with Shanniese to teach her how to make product listings

Create a link for the dancer project on the website

Look into getting a separate business phone line for Shanniese

Organize and delete unnecessary images from the Wix media library

Hire a photographer to take pictures at events

Update the "What am I doing now?" section on the website

Follow up on potentially purchasing the green loveseat from Facebook Marketplace

Upload training materials on how to create product listings

Create a training page on the website to store recorded training sessions

Prepare for the next training session on Sunday, focusing on product listings and backend site management

Research additional topics to cover in the upcoming training session

Summary
Business Operations Updates and Recommendations
Anu and Shanniese discussed updates to their business operations. Anu mentioned the creation of a handbook for reference and updates, which Shanniese would receive a copy of. They also discussed the need to update links on their website and Linktree for the 'Small Business Shout Out' section. Anu expressed her desire to only recommend trusted brands and businesses, and suggested the idea of a carousel Instagram post to showcase these recommendations. Lastly, they touched on the topic of email updates, but the specifics were not detailed in the transcript.

Email Campaign Setup and Insights
Anu discusses her plans for a new short hairstyle and then guides Shanniese through the process of setting up an email campaign. She explains the importance of subject lines, preview text, and sender information. Anu also shares insights on email open rates, frequency of sending emails, and the value of brand attachment in marketing. She suggests sending test emails to herself or her sister Tony for proofreading before finalizing the campaign.

Email Marketing Strategies and Events
Anu and Shanniese discuss email marketing strategies and planning for upcoming events. They decide to postpone sending an email originally planned for February to March 2nd to maintain their regular schedule. Anu expresses excitement about expanding to a new area and plans to attend networking events and a Bible study group to meet people. They revise the email content to reflect the change in timing and remove specific references that may not be relevant in March.

Email Campaign Planning and Execution
Anu and Shanniese discussed their upcoming email campaign. They decided to send the first email on Sunday at 90, with the content including encouraging messages, new business shoutouts, and a moonlight blog post. The second email would focus on upcoming events and product highlights. The third email would be a product update, and the fourth email would be an event reminder. The fifth email would be more flexible, potentially featuring product updates or reminders. Anu also demonstrated how to add personalized content to their emails, using the example of a friend's name as a fallback if the contact's name was not included.

Training for Product Listings and Growth
Anu proposes training Shanniese on creating product listings, a task that is time-consuming but not done daily. Shanniese agrees to take on this responsibility, recognizing it as beneficial for her development. Anu explains that this skill is part of digital marketing and will help automate the process of updating the website with new products, especially as the business expands to multiple locations. The conversation also touches on Anu's personal growth, setting specific goals, and her vision for a help-a-neighbor program to make a meaningful impact in the community.

Website Updates and Jewelry Collections
Anu discussed the need to update the website and email content to reflect new jewelry collections and projects. She mentioned the introduction of a new series called "Dancer Series" which would involve customers dancing on a canvas to create unique pieces of art. Anu also emphasized the importance of maintaining consistency in updates to attract more traffic to the website. She asked Shanniese to familiarize herself with the website and download the Wix app to receive notifications of website visitors. Anu also mentioned the possibility of sending a batch of new earrings to Torian for the studio.

Email Scheduling and Photographer Discussion
Anu and Shanniese discussed scheduling an email for the upcoming event at 78th Street. They decided to send the email on Sunday morning or Wednesday, depending on Anu's availability. Anu also mentioned the need for a photographer for future events and the possibility of hiring a beginner photographer for lower budget events. They also discussed the creation of a flyer or graphic for the event. Anu guided Shanniese through the process of using a designated template for the email, including adding images and a small summary of the event. They scheduled the email to be sent on Friday at 8 AM.

Email Product Showcase and Editing
Anu and Shanniese discussed the process of showcasing products in their emails. Anu explained how to use a template, add products, and include images to make the emails more visually appealing. She also shared a story behind one of the products, a Nigerian parting comb, to make it more relatable and interesting. Anu suggested using an app called Photo Room to edit and enhance the images. Shanniese confirmed that she had tried the app and found it useful.

Phone Options and Workspace Planning
Anu and Shanniese discussed the possibility of Shanniese getting a new phone for work purposes. Anu suggested that Shanniese could use her business account to cover the cost of the phone, but also mentioned that she might need to wait until the middle of the year when her current phone is paid off. Anu also considered using Spectrum Mobile for work purposes. Shanniese agreed to consider these options and mentioned that she could also get a cheap service for $25. Anu jokingly insisted that Shanniese send her the bill if she went with the cheaper option. They also discussed potential furniture purchases for Anu's workspace, with Anu considering a couch from Facebook Marketplace. Finally, they worked on organizing Anu's portfolio on Wix, with Anu planning to delete unnecessary images from her phone.

Email Campaign Design and Tone
Anu and Shanniese discussed the creation of an email campaign for their business. Anu guided Shanniese through the process of designing the email, including adding images, text, and formatting. They also discussed the tone and content of the email, with Anu emphasizing the importance of maintaining a playful and relatable tone while keeping it engaging. Anu also mentioned the need to be cautious about associating with certain practices. They agreed to schedule a follow-up meeting to learn about listings and back-end management. Anu also mentioned that all training calls would be recorded for future reference.